Madeline Barnard Essays (292 words) - Visual Arts, J. M. W. Turner

Madeline Barnard Professor Coffey HS-102-01 4 October 2016 Art of The Industrial Revolution The Industrial Revolution was a time where there were advancements changing society in a huge way. This was a start of a new era for many cities, as technology advanced and as the use of natural resources slowly diminished. New developments such as windmills, steam engines, and production lines came out during this new era. With these new products, mass production started to increase. Many of these creations did start to comprise nature by creating smog that spread throughout the nation. With theses, new changes in society, the art changed as well. Painters started to incorporate theses differences into their paintings. J.M.W. Turner was one of the mot recognizable painters in this time. Some of his most famous paintings were the ones focused on how nature as changed throughout the Industrial Revolution. Rain, Steam, and Speed: The Great Western Railway was one his paintings focused on the Industrial Revolution. The strong contrast of light to dark represents a transitional period. Additionally, the bridge in the background embodies the change in time period and how it connects two times periods. The train in the painting represents the new advancement that was made in society, while the smoke coming out of the train represents the downfall of nature. Throughout the painting, you can observe smoke everywhere if you look through the smog you can see a beautiful scenery in the background. By coving that up with smoke I believe he is showing how the new advancements are endangering nature or beauty of the surroundings. Overall I imagine J.M.W. Turner's main idea of this painting was to show how nature was being destroyed by the Industrial advancements.

Free Essays on Gender Attitude Toward The Elderly

The question of attitudes toward elderly individuals and the aging process has become relevant today especially with the baby boom generation approaching. The percentage and number of older adults in our society is steadily increasing and in recent decades, a tendency has developed to view the elderly as a serious handicap. Anyone past fifty is liable to be considered "old," as society family and friends start to show negative attitudes toward them. Although there have been recent studies which examine individuals attitudes toward the aged during different stages of the life-span, most of the research obtained from theses studies reflects the views of younger, adolescent aged adults. Past research purposes that adolescents hold negative views of the elderly and that females are more likely than males to show positive attitudes. The results of a study conducted by (Doka, 1985) investigated the initial attitudes and knowledge of twenty-four adolescents toward the elderly and aging pro cess. Results showed that the participants held negative attitudes toward the aged. Male and Female students believed that the elderly couldn’t drive and had more accidents then younger drivers, they also believed that the aged were miserable, isolated and lonely. This study found that the older the age group was the more negative views were attributed to them. Sanders, Montgomery, Pittman and Balkwell (1984) conducted a study with a twenty-item semantic differential scale to address the attitudes of college students towards six groups of male and female elderly persons. The age groups were (a) young-old (65-74years), (b) old-old (75-99) and (c) centenarians (100+ years). The results showed that the male and female participants had different ratings only for the older groups. The female students showed more positive attitudes toward the young-old females and males. They also held a slightly more positive attitude toward the centenarian targets compa... Free Essays on Gender Attitude Toward The Elderly Free Essays on Gender Attitude Toward The Elderly The question of attitudes toward elderly individuals and the aging process has become relevant today especially with the baby boom generation approaching. The percentage and number of older adults in our society is steadily increasing and in recent decades, a tendency has developed to view the elderly as a serious handicap. Anyone past fifty is liable to be considered "old," as society family and friends start to show negative attitudes toward them. Although there have been recent studies which examine individuals attitudes toward the aged during different stages of the life-span, most of the research obtained from theses studies reflects the views of younger, adolescent aged adults. Past research purposes that adolescents hold negative views of the elderly and that females are more likely than males to show positive attitudes. The results of a study conducted by (Doka, 1985) investigated the initial attitudes and knowledge of twenty-four adolescents toward the elderly and aging pro cess. Results showed that the participants held negative attitudes toward the aged. Male and Female students believed that the elderly couldn’t drive and had more accidents then younger drivers, they also believed that the aged were miserable, isolated and lonely. This study found that the older the age group was the more negative views were attributed to them. Sanders, Montgomery, Pittman and Balkwell (1984) conducted a study with a twenty-item semantic differential scale to address the attitudes of college students towards six groups of male and female elderly persons. The age groups were (a) young-old (65-74years), (b) old-old (75-99) and (c) centenarians (100+ years). The results showed that the male and female participants had different ratings only for the older groups. The female students showed more positive attitudes toward the young-old females and males. They also held a slightly more positive attitude toward the centenarian targets compa...

Business Risk Approach Assignment Example | Topics and Well Written Essays - 500 words - 1

Business Risk Approach - Assignment Example The specific risk of fraud or error that might occur will be the error of omission of individual transactions. The accountants (Rittenberg, Karla, Johnstone, and Audrey, Gramling, p.22) make the errors in the financial statements. The identification of the internal auditor of the misstatement of a material in the financial statements for the particular period under audit. There is a possibility that it was initially identified by the internal control of the entity. It includes misstatements that involve judgment and estimation by which an auditor detects the likely adjustments of material and corrections of the amounts recorded (Rittenberg, Karla, Johnstone, and Audrey, Gramling, p.22). Here there is the presence of the fraud resulting from material misstatements especially on the part of the senior management. It will affect the company financial capacity at the end (Rittenberg, Karla, Johnstone, and Audrey, Gramling, p.22). There is also the failure by the management or those who have the responsibility to assess deficiency impacts that were communicated earlier to them. They have a responsibility of either to remedy it or asset that no rectification will be made (Rittenberg, Karla, Johnstone, and Audrey, Gramling, p.22). There is also the presence of an ineffective control environment. Weak control of the various aspects of the internal control could result in an incorrect judgment by the auditor. He could conclude that there exists a significant deficiency or weakness of the material in the control environment (Rittenberg, Karla, Johnstone, and Audrey, Gramling, p.22). There is also the restatement of financial statements that were issued previously to reflect the correction of a material misstatement. The correction of a misstatement entails those errors due to frauds or error. It does not require restatements that indicate a significant change in the principle of accounting to be in line with a new principle of accounting. In addition, to be in line with a voluntary change of one accepted principle of accounting to the other accepted principle of accounting (Rittenberg, Karla, Johnstone, and Audrey, Gramling, p.22).     

300 word essay, history of history Essay Example | Topics and Well Written Essays - 250 words

300 word , history of history - Essay Example He states that the rulers of England, and indeed, of Europe as a whole, have all laid siege to the countries, and have reaped benefits after their own interests, sidelining the interests of the common man who was thought of as inferior to the ruling class4. He draws a sketch of the different evolutionary stages that occurred in the styles of government in England, and pinpoints the flaws of each form of Government, or each new policy of the ruler5. The letter is written in a style of comparison; Voltaire compares the government of England that existed historically with the form of Government that exists presently, evidently siding with the present form of government and presenting its benefits and superiority as compared to the historical form6. He also compares the ruling class with the common masses, treating the former with contempt and disgust, and the latter with appreciation and pity7. His writing his highly prejudiced; he does not make an effort to critically analyze the rulers of the past, instead merely submits their unfair disposition towards the masses8. Similarly, he does not weigh the pros and cons of the present form of Government, rather simply praises it as flawless9. Therefore, his letter cannot be considered a critical analysis on the Government. 1. Paul Halsall, â€Å"Voltaire (1694-1778): Letters on the English or Lettres Philosophiques, c. 1778,† Fordham University, August 1998, http://www.fordham.edu/halsall/mod/1778voltaire-lettres.asp#Letter

Corperate strategy of TCL Multimedia Assignment

Corperate strategy of TCL Multimedia - Assignment Example This company was founded in 1982. It started its business as an audiotape manufacturing company. Its co- founders, Li Dongsheng gradually moved this company forward in the business of consumer electronics product. TCL got good reputation by the production of handsets for fixed-line telephones. This product established a trust in consumers. In the next decade TCL started producing audio equipment made in a joint venture. TCL also invested in the research and development (R&D) and focused on new product development and efficient production. TCL also developed a distribution and marketing network across China. The management was quite progressive and they were not satisfied with the performance of the state owned distributors and private marketing organizations. The dynamic and rapidly growing Chinese economy greatly owe its rapid growth to the Chinese companies. These companies not only come in contact with foreigners as a source of technology or assets, but also as a market for there own products. They are quite ambitious also, many companies aim to build global brands. The leading Chinese electrical appliance company Haier has 13 sites overseas, including factories. TCL is considered China's second biggest television maker has also invested in television manufacture outside China. Various model and methods have been evolved by scholars of management and corporate field for analyzing the external and internal environment of the company. It seems quite appropriate to use the PEST and SWOT models for analyzing TCL external and internal environment. 2.1 PEST Analysis PEST Analysis is used for analyzing macro environment of company. Four factors Political , Economic , Social , Technological is considered during this type of analysis. Assessment of the impact of all these factors plays an important role in evaluating the environment of a company. Political Factors World is virtually being ruled by multi-nationals. These multi-nationals are powerful enough to influence the decision making process of world's leading powers directly or indirectly. These multi-nationals are getting bigger and bigger by mergers and acquisitions. In such scenario Chinese companies are also playing very effective role. They are very successfully competing with European companies and US. In past it Chinese economy was considered closed and state owned economy. But now it is gradually opening and private companies are playing their role in the changed political atmosphere. TCL is one of such companies that is expanding and has been successful in getting good market share in TV market. Economic Factors TCL 's results of 2004-2005 show that its position in the market is continuously improving. TCL is a leading consumer electronics manufacturer within China. The company has begun to enter in international television markets by using majority-owned joint ventures techniques.

The Tesco Loyalty Card Scheme

The Tesco Loyalty Card Scheme Today the businesses have become customer centric and the marketing mix of 4 Ps is now being replaced by 30 Rs (Gummeson2008). Companies are more focused on delivering the value demanded by the customers, they are creating exit barriers for the customers by maintaining good relationships with them to retain them and earn lifetime loyalty. Today in highly competitive markets getting new customers is costlier and more difficult than maintaining the existing ones. So, companies are putting more emphasis on Zero Defection Strategy and maintaining their customer relationship as best as possible. In this essay we will critically evaluate the loyalty scheme run by Tesco to manage its customer relationship and the RM techniques followed by the company with different target segments that whether they are successful or need some improvement in future. TESCO PROFILE: Tesco, a European based company is the biggest and the most profitable supermarket chain in UK. It is considered to be the fastest growing company and a successful supermarket in the world selling almost everything, from food to clothing and operating through both geographic locations and internet. (Retail loyalty scheme2003, Corporate profile Tesco2004). Tescos success so far is based on its marketing relationship strategies which it has maintained through the launch of Club cards in 1995(Mitchell, Peck2007). It has effectively used the scheme targeting different customers segments, for attracting and retaining them. Tescos main approach is to create value for the customers and earn lifetime loyalty and they try harder for customers than anyone else. (Corporate profile Tesco2004). They have taken advantage of major changes in the lifestyle and it is the key for their continuous success. Relationship Marketing: Gronroos has defined relationship marketing as, An approach to establish, maintain and enhance relationship with the customers and other partners at a profit, so that objectives of the partners involved are met and this can be achieved by mutual exchange and fulfilment of promise. Thus, relationship marketing is an approach to establish and maintain good relationships with the customers in such a way that, no party is in loss and there is a room for profit for both the parties. Keeping customers in the first line of defence and winning their loyalty is the main theme of RM. Loyalty ladder Model: The model was suggested by Kotler 1997 for categorising customers on the basis of relations formed with them or repetition of purchases. Partners Members Advocates Clients Repeat customers First time customers Prospects Tesco Company uses loyalty ladder and commitment based segmentation to retain its existing customers and it has categorised them in 6 different stages. These are: logged on cautionary developing established dedicated logged off (needs win back the confidence) Tesco works with them in the sequence upside down as believe that newest customers can make an impression or lose it. Tesco uses automated event messaging for encouraging them for regular purchase. Whenever customers register themselves, they are prospect and needs motivation to buy. After 2 days, receives a registration e-mail along with  £5 discount on first purchase and the journey begins. Now they are first time customers or cautionary buying for the first time at discount and receive an e-mail asking about their experience and then another discount on next purchase. They keep on receiving bi- weekly alerts and e-newsletter on exclusive and personalised offers. On the top of mailing procedures the company offers Clubcard loyalty schemes to the dedicated customers with variety of incentives such as shop with the partners of Tesco, doubling the points on regular purchase and memberships with the clubs offered by Tesco. Now they are the established ones word of mouth will increase companys reputation and brand equity. By joining the clubs they become members of the company. If company comes to know that a customer is not buying for a long period then a reactive e-mail is sent to survey if he is having some problem with incentive of  £ 5. These are the logged off needs winning back the confidence with further incentives. Thus Tesco manages its customers and try not to lose them. RM techniques of Tesco, the loyalty card scheme: Customers loyalty plays an important role in RM, as their loyalty through repeat purchase and word of mouth with other customers can not only bring higher revenue for the company but new customers also. Tesco has managed all this through its Clubcard scheme; this is a membership card which allows the customers to save their money on shopping at any store of Tesco group of the companies or its partner companies and getting price off vouchers or Club card vouchers after collecting 150 points. As they win points on every pound they spend on shopping and after a limit these points get doubled, so such a scheme motivate the customers to buy more and earn points. On the other hand generate good revenue for Tesco groups. Such a loyalty scheme has enabled Tesco to increase its market share in grocery (squid2009) and overtake Sainsbury as a number one retailer. Following Tesco, many other companies like ASDA, Safeway and Sainsbury tried to run the loyalty card scheme but were unable to manage and match the success of Clubcard and failed. How club card helped in retaining existing and attracting new customers: The biggest challenge faced by the companies is to make their loyalty scheme, effective and appealing to the customers. Retailers need to clearly define the target segments, anticipate their needs and fulfil them properly to be successful (McGoldrick2002). Same is done by Tesco, as per the promise made by the company to create value for the customers it has provided club cards to the members and created following clubs where the members can shop and save money. Tesco targets 10 years old buy to 80 years old man as its customer and effectively offers benefits and value to all its targeted segments through these clubs. Members get magazines on different issues and price off vouchers from these clubs creating a creditability and loyalty for the company in the heart of the customers. The clubs for different segments are: Tesco Kids Club: This club offers products and fun culture for kids of age 5 to 8 years and it is their parents choice to join the club for kids and buy gifts for them. They provide them with the tips for safety and health of the kids to the parents to create creditability and soft corner on parents heart. (harlequin1,2001) Tesco Baby and Toddler club: This club offers tips and advice about the child care and pregnancy tips to would be parents or pregnant ladies. Club provides them parking area closer to the store to facilitate the ladies and such a deed builds strong relations and trust for the Tesco Company and customers prefer the club for a long. Tesco Healthy Living Club: The club offers magazines and booklets for health tips and it is for the middle aged or old people who want healthier living. It also provide price off coupons on organic and dairy foods to promote its Healthy and Organic foods and win creditability as a health conscious retailer. Tesco World of Wine Club: it provides a good and new range of wine for those to like to drink and promotes it through price offs to attract some new customers too. It also gives information about what kind of food goes with which wine. Tesco Food club: it provides its members cooking tips and teaches them techniques to cook easy, enjoyable and tasty food. How To videos for cooking facilitate the members to watch and learn the making of the meal and even they get mails about ideas for simple weekdays meal and menu. Like these Tesco have some more benefits too like greener living cards, association with Air miles company etc but its success is more dependent on its partnership with many other companies like Powergen electricity and gas supplier, beefeater restaurants, National Tyres and Avis car hire etc and customers can use the clubcards to deal with these companies also. Besides this, online shopping, Tesco petrol stations, Tesco mobile and credit cards also add points for the customers. Thus integrated approach of Tesco for maintaining relations both with the businesses and the customers helps the company to win trust of the customers. Clubcard as a CRM Tool The loyalty card scheme presented by Tesco acts as a CRM tool for the company collecting necessary information about customers buying habits and their specific needs. For getting club cards, customers have to get registered through filling a form online, on paper or through telephone. This form seeks the necessary information about the customers helping the company to design their marketing strategies as well as develop new products and offer them to the customers in a cost effective manner. Every year, nearly all the transactions held at Tesco are linked with the customers profile and now it has become companys philosophy to maintain and retain good relations with customers (ICMR, 2003). By getting information about the customers, company is able to understand its customers better and can serve them in the best possible way. Tesco consider the scheme as a learning process through which it can know about the customers, what they want from the retailer and how they shop and provide th em the value and benefits asked by the customers and promised by the company. (Humby, 2003) The reward system of discounts and price offs has enabled the company to successfully maintain the relations with the customers. Critical evaluation: Clubcards loyalty schemes have enabled Tesco to grow as a no.1 retailer in UK market leaving the competitors behind who were not able to run such schemes profitably. The Clubcard customers are also benefited by the schemes as they can shop and earn points with Tesco partners. Company listens and modifies its activities on their recommendations such as Wine club and Kids Club. (Rowley2007). But it was not successful in all the target market such as student segment.(Retail loyalty Scheme2003) and not able to still attract the students segment by offering them the benefits like special discounts as many retailers in UK do such as Peacocks, Apple store etc.(aceltham.co.uk2010). Also the redemption process of the vouchers is time consuming as it is through post and not online. Even the redemption value of the clubcard points is also very low. (Tesco2010). Not that loyalty schemes really makes the customer loyal because customers pay for the service they received which contributes to store loyalty and repetitive purchase.(Turner Wilson2006) So, it is necessary for Tesco to emotionally appeal the customers and manipulate their interest as in the competitive world switching to the competitor costs very low for the customers. Would Tesco be successful without the ClubCard: Tescos success depends on its targeting different segments and fulfilling their needs by developing strategies and products as per the demand. All this it can manage through its loyalty schemes. Many others companies have also tried such schemes, as Nectar, managed by Loyalty Management UK Ltd also offers the rewards and points on shopping from its members(Rowley2005) but not as successful as Clubcard. Tesco considered as CRM champion after the launch of loyalty scheme because it was able to win trust and loyalty of their customers both in behavioural and attitudinal form. The whole credit goes to the Tesco management who has effectively formulated the strategies for the target segments, derive information about their needs through their profile and delivered the value with the help of its CRM tools (ICMR2003). Even the rewards and benefits gained by the customers from its partners also helps in retaining the customers as they found it costlier to switch to other company. So, we can say without Clubcard, Tesco would have to struggle a lot to become as successful as it is now. Recommendations: Track the polygamous loyalty customers and provide them with better incentives for their better word of mouth as they deal with many loyalty schemes and make them feel that Tesco is better than others. Take advantage of modern communication technology and allow online chat rooms. Regular emotional attachment with the customers will lead to behavioural and attitudinal loyalty. Attract student segment by offering them additional discounts more than other segments. It costs five times more to acquire a new customer than to retain the existing one so company needs to apply positive switching barriers for customer retention.(Gee, Coates and Nicholson2008) Appropriate monitoring is required to evaluate that customer defection is not covered up by customer acquisition. (Gee, Coates and Nicholson2008) Tesco can provide a combination of currency-points flexibility. (Strategic Direction 2007) Analyse the LTV or estimated profitability of the customers and then allocate companys resources to them such as marketing spend. (Day, 2003) . Conclusion: After going through the relationship strategies and loyalty schemes of Tesco, it can be said that with the help of single loyalty scheme, it was able to target and address customer segments of different age groups. Club cards act as a CRM tool for the company and company has adopted the culture to follow the customers needs and reward them accordingly. Tesco has effectively managed the loyalty scheme and was able to win the trust and loyalty of the customers in return which helped the company to grow so far. It is advisable that company should maintain its relationship marketing strategy and loyalty scheme and redesign them as needed to provide the differentiated advantage to the customers forever. References: Gummeson Evert. (2008). Total Relationship Marketing. p36-40, third edition. Elsevier ltd. Mitchell H. Peck H. (2007). Does Tesco hold all cards. Cranfield school of management. Peck, Payne, Christopher, Clark. (1999). Relationship marketing for competitive advantage, keeping and winning customers. Reed educational and professional publishing ltd. Retail loyalty scheme, myth or marvel, Tesco. (2003). Available at : http://www.businessteacher.org.uk/free-marketing-essays/tesco-marketing-essay. Last accessed 3/04/2010. Tesco club card. (2010). Available at : http://www.tesco.com/clubcard/clubcard/clubs.asp. Last accessed 3/04/2010 Loyalty scheme helps tesco grow. (2009). E money news. Available at: http://www.squidcard.com/corporate/emoneynews/loyalty/loyalty-scheme-helps-tesco-grow218.html. Last accessed 3/04/2010 Tesco plc, company profile. (2010). Available at: http://uk.finance.yahoo.com/q/pr?s=TSCO.L. Last accessed 3/04/2010 Michael Jorgenson. (2009). Tesco.com. How they do it. Available at: http://www.scribd.com/doc/22655210/Tesco-com-%E2%80%9CHow-Do-They-Do-It-%E2%80%9D. Last accessed 3/04/2010 Corporate profile Tesco. (2004). Corporate watch. Available at: http://archive.corporatewatch.org/profiles/tesco/tesco1.htm. Last accessed 3/04/2010 Christian Grà ¶nroos. (1994). From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Management Decision, Vol. 32 No. 2, , pp.4-20. MCB University Press Limited, 0025-1747. Harlequin1. (2001). Tesco kids club. Available at: http://www.dooyoo.co.uk/offline-shopping-misc/tesco/305681/. Last accessed 3/04/2010 ICMR. (2003). Tesco- the customer relationship management champion. Available at: http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG070.htm. Last accessed 3/04/2010 McGoldrick, P. (2002). Retail Marketing 2nd edition. Maidenhead: McGraw-Hill. Humby, C., Hunt, T. Philips, T. (2003). Scoring Points: How Tesco is winning customer loyalty 1st Edition: Kogan Page Limited. Rowley J. (2005). Customer relationship management through the Tesco Clubcard loyalty scheme. International Journal of retail and distribution management, Vol. 33, p196-206. Rowley J. (2007). Reconceptualising the strategic role of loyalty schemes. Journal of Consumer Marketing, p.366-374 Emerald Group Publishing Limited. Peacocks special offer. (2010). Available at: http://www.aceltham.co.uk/acebusinesses.php?id=217. Last accessed 3/04/2010 Apple store. (2010). Students discounts. Available at: http://store.apple.com/uk/browse/home/education_routing. Last accessed 3/04/2010 Tesco. (2010). Clubcard points. Available at: http://www.tesco.ie/clubcarddeals/. Last accessed 5/04/2010 Turner Wilson. (2006). Grocery loyalty. Tesco Club card. British Food Journal, Vol. 108 No. 11, 2006, pp. 958-964. Gee, Coates and Nicholson. (2008). Understanding and profitably managing customer loyalty. Marketing Intelligence Planning, Vol. 26 No. 4, 2008, pp. 359-374 Strategic direction. (2007). Vol. 23, No.2, pp 18-22. Day, G. (2003), Creating a superior customer-relating capability, MIT Sloan Management, Review, Spring, pp. 77-82. TATA STEEL (B2B) CONTEXT Contents: Abstract 12 Introduction 12 Tata Steel Profile 12 Branding Steel 12 Customer Base Brand Equity Model 13-14 The Initiatives act as CRM tools 15 Benefits Reaped with Branding 16 Critical evaluation 16 Recommendations Conclusion 16 References 17 Abstract: The report is about the B2B relationship of Tata Steel Company that how they manage their relationships with their business customers and the techniques they apply for the same. Critical evaluation will be done of the techniques that whether these are appropriate or any recommendation required will be given to the company. Introduction: B2B marketing is the practise of doing business with other organisations or the businesses not the ultimate consumers. This practise is not new and is old as commerce itself but the concept of B2b marketing is quite recent. Companies sell their products to other companies and organisations to resell them or use the components or products for manufacturing the stuff, they are offering to the end users or support their activities. Today the focus is on maintaining relations with the customers as who is the customer today will be tomorrow also if they are being treated well. (Morgan Hunt1994)The organisation has to manage these relationships for acquisition and retention of the customers. For acquisition they need to create value for them and for retention they need to enhance the value offered or sustain it. (Morris, Pitt, Honeycutt2001). We will evaluate the B2B approach followed by the Tata Steel, the model followed to collect information about their business customers and strategies they followed to make their customer happy. Tata Steel Profile: Tata steel, a part is Tata Group is the worlds sixth largest steel producer operating in more than 20 countries. In past few years with the investment in Corus, millennium steel and NatSteel Holdings the company is able to create a marketing and manufacturing network in South East Asia, Pacific-rim countries and Europe with the capacity to produce every year 30 million tonnes of crude steel. (docstoc.com2010, Tata steel 2010) In year 2001 and 2005, it was ranked as worlds best steel company. (Kotler2006). The profitability of the steel companies depend on the business cycles, they can make profit in the times of boom in the economy and loose it in the recession. Even the external environmental factors also affects the revenue generation of the companies. So to reduce the dependence on the business cycles and make continuous flow of revenue Tata steel adopted the strategy of branding,(ICMR2004) so that customers would buy the brand and pay the premium for the value added services provided to them with the brands. Tata Steel has also launched various initiatives for promoting its brands such as CVM, RVM, CAMs and ecommerce. The strategy they follow to create relationships with the business customers is branding, CRM initiatives and e commerce. Branding steel: A successful business marketer knows the customer needs and offers them the same. Tata has also recognised its customers in two segments the end users and businesses organisations using steel for the manufacturing of their products mainly automotive industries such as Maruti, Ford, Telco, Honda etc and realised that 80% of the sales is being covered by these business sectors, so it formulated different strategies for B2B and B2C segments. The companys B2B customers are more knowledgeable and brands help to create good finance and public awareness for the company. (Kotler,2006). So, Tata steel branded its products under following brands: Tata Steelium for cold rolled steel Tata Shaktee for galvanized sheets Tata Tiscon for re-bar Tata Wiron for wires Tata Agrico for hand tools and implements Tata Pipes etc. Customer Based Brand Equity Model: The model was suggested by Keller(1993,2001,2003) and constitutes of four stages through which brand is created and built its equity and strong relations with the customers. The model can be used in both B2C and B2B context. The model is in form of ladder going upward and it is subdivided in form of blocks in pyramid. (Kuhn Alpert, Keller2001) Lets see how Tata Steel branding policy fits in the CBBE model. http://www.frost.com/prod/servlet/cio/142401287 The model has four phases for creating, enhancing and maintaining relationship with the customers through brands. Creating identity for the company or the product: First of all the company needs to create awareness among the business customers about the product. Variety of steel is available in the Indian steel market and it becomes really difficult for the customers to differentiate that which one will be suitable for their use. Keeping that in mind, Tata Steel focused on customers need and then branded the steel to facilitate its business customers. Now they can order the variety or brand needed. Delivering value: The company realised that its B2B customers are more knowledgeable than ultimate customers, they dont buy the brand rather are keener about the quality, specificity and performance of the steel. So, for better performance of the product and satisfying customers psychological needs the company has promoted the brands in accordance with its usage as Tata Tiscon for constructional bars and Tata Shaktee for roofing and NatSteel for cold rolls etc. For making the scheme successful, brand management department has been created in 2002 to evaluate and train the staff and sales personnel accordingly. They focused on making more and more interactions with the customers to understand their needs and offer them the needful in a better and improved way. They made their branded products highly value added to beat the industry and take the company to new heights of success. (Kotler2006). Following the excellence model of Tata (TBEM), the company kept on making improvements in its offerings and undertaken many initiatives such as Retail Value Management, Customer Value Management and Customer Accounts Managers to help their business customers in brand promotion, building brand equity and solving their grievances.(Improvement initiatives,2009) Customers positive responses: It is related with the responses given by the customers on the basis of the judgement and feelings associated with the brand that how far the products were successful in satisfying their needs.(Keller2001) With the continuous improvement in the offerings and CRM initiatives the company was able to place itself as the Worlds Best Steel Company in 2001 and 2005,(Kotler 2006) by the studies done by World Steel Dynamics, USA. Its bearing division became the preferable supplier for Hero Honda and Toyota motors and they recognised the company as Zero ppm Supplier and Direct Online Supplier. (docstoc2010) Maintaining strong relationships: Tata steel was successful in making strong relationships with its business customers and 60% of its products are sold through contracts and company spend 1.3% of its turnover in maintaining its brands.(Kotler2006). Branding of steel is providing the business customers a stable price of the commodity which creates a good impact on the business customers mind. Aligning with the Tata Groups internationalisation initiatives, the company was able to acquire NatSteel Asia and Corus UK as both the companies were seeking to establish long strategic alliances with the reputed steel companies of the world and Tata was able to do so with its deep social commitment towards society, trusted and reputed relations with the stakeholders.(Noronha2006,2007) The initiatives for maintaining successful relationships: Along with the branding, some more customer centric initiatives has been undertaken by the company for better understanding of the customers and direct and continuous interaction with them to maintain strong relationships with their customers. (improvement initiatives2010) Retail Value Management: The initiative was started in 2002 to redefine the concept of retailing and build stronger relations with the rural retailers by educating them about the selling techniques and customers need. The company has planned to target the small retailers operating in the rural areas and enhance the retail chain to near about 4000 retailers and serve the rural market personally by integrating retailers in the program and research done by the company help the retailers in selling the product according to the customers specific need. (Media releases Tata,2006, High beam research2006) Customer Value management: Tata steel has started the initiative to retain and build strong relationships with its customers. These were designed to deeply understand needs of the business customers and deliver improved value added products. They build teams to study the value chain of operations like receiving, storing, deploying of steel by the customers and even rejection. The company was able to understand the problems related with the value chain and provide deep insights to solve them at an effective and less cost. Thus company was able to win loyalty of the customers by making the supply chain (sales team, dealers and retailers) more customer focused and customer sensitive (Pullanikkat 2010, Economic times 2007) Customer account manager: Company has maintained separate accounts for the customers for improvement and focus on business customers. The accounts were categorised as under: Enterprise accounts: potentially large and long term accounts. Commercial accounts: the key accounts Distribution: for the customers accessed through distributors. (docstoc2010) Such an initiative helped the company to classify their customers on the basis of their transactions and now they can deal with these customers accordingly. This also helped in solving their problems and grievances and increase interaction with them for better understanding. (Kotler2006, scribd.com2009) E business: Tata steel has started the initiative for e business looking forward to tap the opportunities of information technology. These are E-procurement and E-sales, the e- procurement allows the business customers to get multi dimensional information, such as online and offline quotations logging for auction, inbound supply chain, order placement, material receipt and delivery compliance monitoring. Some new and value added features like negotiation chat rooms for reverse auction, e-mail notifications and acknowledgement and FAQs are also offered. (E-procurement system, Tata steel 2010) Benefits Reaped: The Company is able to succeed so far due to the its relationship marketing through branding, strategic alliances as well as other initiatives focused on customers need and building long term relationships with them. Through its strategic alliances especially with Corus, the company has moved on from fifty sixth position to the sixth largest steel maker in the world.(Norohna2007). Mr Muthuraman, managing director, Tata Steel says Branding helped the company in gaining both the tangible benefits in form of pricing and intangible benefits in form of loyal customers. The successful RM startegy so far has made Tata Steel Worlds Best Steel company and has started co branding initiative in 2003 with the automobile companies such as Ashok Leyland and Telco (ICMR2004) and has decided to move on with co-branding in consumer durable sector. Critical evaluation: B2B customers focused more on functionality or performance rather than taste or aesthetics as customers on consumer market do. (Anderson Narus,1999). Tata steel has taken the initiative of branding steel to protect itself from fluctuations in business cycles and set a premium price on steel through brands. Through its regular upgrading and customer focus was able to become the most preferable brands in steel. But there are price sensitive customers in industry that seems steel as a commodity not a brand and are not ready to pay premium prices for that. The company needs to educate and create awareness among these customers.(Norohna2003). Tata steel is selling steel under different brand so it should be careful that customers may not be intense and actively loyal with all the brands, they may experience resonance with a particular brand.(Keller2001). Branding is related with making a promise to the customer and delivering it so far but if in any case company fails to deliver the bran d meaning it can lose its market position and customer may move on to the competitors. Online branding technique is now getting popular in western countries and as Tata steel operates in six continents why hasnt taken the initiative yet? The company also finds challenging, the management of the channel to sell the branded products in near future, says Mr Muthuraman. Conclusion and Recommendations: The above report shows the Tata steel strategy followed for B2B relationship marketing. The company has managed it with branding the steel and remained customer centric by adopting and launching various initiatives like CVM, RVM, CAMs and e-commerce. As, it has been noticed that branding has not only helped the company to generate regular flowing revenue but also helped in maintaining long term relationships with the customers and become the preferable supplier of the customers. Such initiative has also made feel the importance of relationship marketing to the other steel makers. Along with the success, relations with business customers have brought about new challenges for the company which needs some recommendations: Regular check on the product quality is needed as brands provide quantitative and qualitative satisfaction to the customers. Brand awareness among the price sensitive customers as among these some can turn to be the loyal customers. Online branding initiative should

College Admissions Essay: A Happy Memory Never Wears Out :: College Admissions Essays

A Happy Memory Never Wears Out "Recall it as often as you wish, a happy memory never wears out." Because some of my happiest memories have developed through my volunteer work, I agree with Libbie Fudim. It's always delightful to remember the way a face lights up after I have completed a job for someone. Since my freshman year of high school, I have been involved in over 100 hours of volunteer work. Some areas I have worked in are helping teachers, campaigning for lieutenant governor, University of Mississippi and building houses with Habitat for Humanity and World Changers with my church youth group, working at Countyseat Animal Hospital, and assisting with the Special Olympics at Hernando Middle School. I plan to attend the University of Mississippi and participate in a study abroad program. As a person with a college major in dentistry and a minor in Spanish, I can give back to my community in numerous ways. First, dentists have the opportunity to give back to their communities in monetary ways such as buying equipment for the local athletic organizations, medical clinics, and homeless shelters. Without donations, these places could not survive. Because I love to learn about new cultures, I plan on creating a scholarship fund for students to study abroad. Also, I will participate in mission projects where I buy supplies and give the needy dental care. In my own clinic I will choose a certain day and do pro bono work. "¿ Quieres Jugar al futból?" With a degree in Spanish, I'll start a soccer team for the rapidly growing Hispanic culture in DeSoto County, Mississippi. With the education from college Spanish classes, I will be able not only to communicate with my players but also to translate for the opposing teams that speak English. Also, this will allow people in my community to share other's cultures. Since soccer is a very popular sport in Hispanic countries, my efforts will allow the Hispanic minority to be active and adjust more easily to the United States. I will also volunteer at Baptist DeSoto Hospital by translating information to the patients, doctors, and nurses and at the First Regional Library or the DeSoto Literacy Council, where I can help Spanish-speaking people read, write, or do homework. I have been blessed with a wonderful family who know that succeeding is very important.

Letter of Insanitation

Dear Manager, I came into your restaurant for lunch on Saturday, November 2nd, 2013 at approximately 12:30 p. m. Being that your store location is closest to my home and to my work; I dine at your location very frequently with my co-workers and family. This past Saturday, I realized something that I should have always been observant of; however, I made the assumption that it was something that I didn’t need to be concerned about because of the common sense around the issue. I noticed that the man who was making my sandwich was not wearing gloves or a hair net.I realize that most men have short enough hair so that it is not a major issue; however, this gentleman had hair longer than shoulder length. I understand that I came in during the lunch-time hour and that the store was busy, however, these things are not negotiable because of the risks associated with not wearing a hair net or gloves. While I stood at the counter watching my sandwich being prepared, three employees on th e assembly line sneezed within a two minute increment and two of those used their hands to cover their mouths/noses while sneezing.Neither of the two employees left their station to go wash their hands and to clean themselves. They remained working and continued on with making my sandwich, along with the others who were waiting in line. It was not just me who realized what just happened, the man next to me and I both made eye-contact and mumbled a few words to each other regarding the incident. I am sure, that a person in your position knows the magnitude of viruses and diseases that can easily be spread by unwashed hands.Your employees can spread certain germs/microbes like viruses and bacteria by contaminating the objects or surfaces that they are touching. The U. S. Food and Drug Administration (FDA) instructs that hands be washed before making food AND putting on gloves to make food. The FDA also advices that hands be washed after coughing, sneezing and touching your body, howev er, in the case of your store, this was not taken seriously. I was extremely concerned when watching my food being prepared by your employees and the problem could be solved so simply.I received my sandwich and after watching what I saw, I didn’t even eat the food I purchased because I was not willing to take the risk in getting sick because of poor practices on behalf of your employees and stores location. I have a couple recommendations as to how to fix this problem and any future problems in the future at your location with your employees: 1. ) Take an extra 30-45 seconds and thoroughly wash your hands with anti-bacterial soap. 2.)Advise all working personnel that they are required to wear a hair net if their hair is longer than a certain length. Please remind your staff/employees to take the safety of your customers seriously, especially when it involves personal hygiene. I am sure that even the busiest person on the planet would gladly wait an additional 30-45 seconds so that you can wash your hands and so they do not get an illness and become sick. I hope that this problem gets solved because I do enjoy coming into your stores location for lunch/dinner! Sincerely,

Into the wild character comparison

Into the wild character comparison essay Into the wild is a story about a man named Christopher Mishandles. In this story we learn that he gives up almost everything he owns to take a dangerous Journey and live off the land. Along the way we learn about a man named Gene Roseland who has a similar but deferent story to Christopher. Although these two men have a lot In common, they also have many differences. Christopher Mishandles was a very Intelligent guy. He graduated from Emory university with honors and was an excellent athlete. Many people saw Christopher as one of them students that would most likely succeed In life.Ditching the Idea of going to law school, he decided to take a Journey throughout Alaska and some other places. He burned most of his money and only had a ten pound bag of rice for food, and a rifle for whatever he caught on the way. Gene Reselling was almost just like Christopher. He also excelled in academics. Carrying a grade point average of 4. 0 throughout high lights and college. He did not receive a degree though because he didn't see a point in it, and only studied for the sake of learning. After college he decided to do an anthropological experiment. Gene believed that he could live off the grid just as Christopher did.He saw that people could do without modern day technology and live life like it was in the Older days. Unlike Christopher, Gene carried enough supplies to last him months or even longer. He also was dressed more properly for the harsh weather. When Christopher set offer his Journey, he didn't tell anyone where he would be going. He simply left everything behind him like it was nothing. Getting lucky, Christopher found people to stay with and work under the table for. These jobs were only temporary for him as he would go from place to place often. Since he didn't bring a lot of food or supplies, it made it really hard on him to manage.Because he chose to not be more prepared like Gene, Christopher died of starvation. Alth ough many people believed Chris had died from eating bad berries, this theory has not been yet proven. On the other hand, Gene Reselling experiment lasted for about 30 years. Soon after he realized that this Idea of his was absolutely Impossible, he decided to re-evaluate his goals. Out of complete shock, Roseland had committed suicide with a knife through his heart lying face down. These were both tragic deaths that sparked many people In Alaska and even attracted hate. These two men play a very Important role In travel history and the book â€Å"Into theWild†. With their very similar situations and stories, both men were very good people and had the Intentions of proving the same point. Neither one of these people are exactly the same but, they wanted to show people that going Into the wild and living off the land isn't always impossible. It just takes a lot of skills and and hard work. Into the wild character comparison By Raven_16 live off the land. Along the way we learn about a man named Gene Reselling who has a similar but different story to Christopher. Although these two men have a lot in Christopher Mishandles was a very intelligent guy.He graduated from Emory University with honors and was an excellent athlete. Many people saw Christopher as one of them students that would most likely succeed in life. Ditching the idea of Gene Reselling was almost Just like Christopher. He also excelled in academics, believed that he could live off the grid Just as Christopher did. He saw that people Unlike Christopher, Gene carried enough supplies to last him months or even longer. When Christopher set off for his Journey, he didn't tell anyone where he would be Christopher found people to stay with and work under the table for.These Jobs were about 30 years. Soon after he realized that this idea of his was absolutely impossible, he decided to re-evaluate his goals. Out of complete shock, Reselling had committed that sparked many people in Alaska and even at tracted hate. These two men play a very important role in travel history and the book â€Å"Into the and had the intentions of proving the same point. Neither one of these people are exactly the same but, they wanted to show people that going into the wild and living off the land isn't always impossible. It Just takes a lot of skills and and hard work.

Overused LinkedIn Buzzwords of 2014 ... At Long Last!!

Overused LinkedIn Buzzwords of 2014 ... At Long Last!! The Power of  A  Single Word On Friday, I received two pieces of information that I would not normally put together into one blog, but they coincided too well to resist: 1. One of my clients, on the heels of an interview, wrote to me excitedly that the interviewer loved her resume- especially the word â€Å"unstoppable† in her summary section. The interviewer had never seen this word on a resume before. 2. LinkedIn came out with its list of Top Ten Global Buzzwords. Cautions LinkedIn: â€Å"Pledge to banish trite buzzwords [from your profile].† The article gives excellent advice on how to avoid using meaningless phrasing to describe yourself, as does my book, How to Write a KILLER LinkedIn Profile. I encourage you to read the article- and my book- for the tips they offer! Here’s the list of 2014s overused LinkedIn buzzwords: 1. Motivated 2. Passionate 3. Creative 4. Driven 5. Extensive experience 6. Responsible 7. Strategic 8. Track record 9. Organizational 10. Expert Are You Unstoppable? You might notice that â€Å"unstoppable†- the word that so impressed my client’s interviewer- is not on the list of LinkedIn buzzwords. It’s no coincidence that the word caught the attention of someone who probably goes through hundreds of resumes every week. I’m not advocating that you use the word â€Å"unstoppable† in your resume or LinkedIn profile, unless it is the absolute best adjective to describe you. I dont want to be â€Å"responsible for† adding â€Å"unstoppable† to next year’s list! Rather, I want you to find some language that doesn’t include the above trite words and phrases used by multitudes of LinkedIn users. (I’m willing to bet these are the words showing up most often on resumes too.) I also want you to comb through your resume and LinkedIn profile to see how many overused buzzwords show up. Then ask yourself how you can say things differently so that you don’t sound like everyone else. How  to Stand Out on LinkedIn Here’s a hint: Whereas anyone can claim to be motivated or creative, or to have a track record, not everyone can claim that they stepped into a competitive [insert type of] market and drove an organization from #2 to #1 worldwide, or that they conducted a multi-media campaign that increased a customer base by 500K. Whatever your achievements, get to the details and stop using the same words everyone else is using to â€Å"try† to sound good. It’s not working! Instead, use LinkedIn best practices for each section of your profile, especially your headline, job titles, special sections, skills expertise, and recommendations. That’s how you’ll call positive attention to what you have to offer. On a personal note, I must admit I’m saddened to see the word Expert on the buzzwords list, given that the word is in the name of my company. But that is something I’ll have to live with.

STATUS OF WOMEN IN ISLAM Essay Example | Topics and Well Written Essays - 1750 words

STATUS OF WOMEN IN ISLAM - Essay Example Some primitive traditional practices that we see in Islamic societies today is more a cultural norm than a religious one. A few extreme examples are female genital mutilation and forced marriages. More mundane practices include the prohibition of women from driving cars, etc. These rules cannot be traced to Islamic literature. The edicts in Koran are equally applicable to both men and women. According to Islam, on the moral scale, both men and women are deemed equal. Islam does not discriminate between the status of men or women. The dynamic of a marital relationship requires that man has authority in certain matters. It is incorrect to assume that this implies a lower status for women. It says, â€Å"Man and Woman were created of a single soul and are moral equals in the sight of God. The rights and responsibilities of a woman are equal to those of a man but they are not necessarily identical with them. Equality and sameness are two quite different things. This difference is understandable because man and woman are not identical but they are created equals. This is especially true as it is almost impossible to find even two identical men or women.† (Jafar) According to the Koran, men and women are units of a pair. When both are taken independent of each other, there are certain obvious vacuums in the emotional, physical and psychological personalities of each. The Koran further goes on to say that God has created the two in such a way that they are complementary to each other in different ways, so that these vacuums are generally removed to a great extent. For this very purpose, God gave different mental, physical and emotional qualities to the male and the female of the species. These different mental, physical and psychological qualities, on the one hand complement man and woman, and on the other establishes for them different facets of activity in their

Genetic Screening Essay Example | Topics and Well Written Essays - 500 words

Genetic Screening - Essay Example Genetic testing does not reveal if you have a disease. It can only show that you are predisposed to getting an ailment. Barring a worker because they may one day develop a fatal disease is like throwing someone in jail because they may someday steal a car. There is no certainty that the disease will ever develop just as there is no way to profile who may become a thief. According to the American Medical Association (AMA), "Genetic tests alone do not have sufficient predictive value to be relied upon..." ("Genetic Testing"). Our limited knowledge of the complex interactions of numerous genes and our environment makes this new science little more than guesswork. If employers begin guessing who may have a genetic marker for a physical ailment, it won't be long before they look at brain scans for a predisposition of a personality trait. Medical ethics would dictate that, "Genetic privacy, like medical privacy in general, involves notions of the dignity and integrity of the individual" (Bereano).